Permanent Life Insurance
What is permanent life insurance?
Permanent life insurance covers you for your entire life, not just a set term. As long as premiums are paid, it stays in force and often builds cash value you can borrow against over time. It's designed for goals that don't expire: leaving a legacy, covering final expenses, or building tax-advantaged savings alongside lifelong protection.
The two main types
Whole Life:
Fixed premiums, guaranteed cash-value growth, and a guaranteed death benefit. The most predictable option. You know exactly what you're paying and what you're building.
Universal Life:
More flexible. You can adjust your premiums and death benefit over time as your needs change, with cash value that grows based on the policy's terms.
Is permanent life insurance right for you?
Permanent coverage costs more than term, so it's not for everyone. It makes the most sense if you want lifelong protection, have already covered your temporary needs, or want to build cash value as part of a broader financial plan. If you mainly need affordable coverage for your working years, term is usually the better fit.
Why Serot Group?
As an independent broker serving Saint Louis, Jeff compares whole and universal policies across top-rated carriers to find the right fit for your goals and budget. No call centers, no pressure. Just honest advice from someone local.